Sustainability has always been a guiding principle for our company.
Sustainability has always been a guiding principle for our company. The rapid progress of the atomization industry unveils both challenges and opportunities, requiring us to stay committed to the benefit of the environment, industry, and society.
Environmental Responsibility
The goal of protecting the environment runs throughout our business. ALD dedicates to making the world a better place.
Energy Management
ALD values all the environmental resources on the planet. We have replaced traditional incandescent bulbs with LED energy-saving bulbs in workplaces and factories, reducing workplace energy consumption by about 65% per month. Our company also attaches great importance to the use of renewable energy. Solar energy has been applied to our water heating system to reduce non-renewable energy consumption. Besides, we have a regular inspection system to ensure that equipment not in working conditions has been shut down to avoid energy waste.
Environmental Initiatives
ALD sets a high value on environmental protection. We spare no effort in minimizing the impact on the environment during production. Our company also keeps promoting the importance of the environment and has organized many ecological protection activities.
Application of Degradable Materials
We are committed to creating eco-friendly electronic atomization solutions and reducing negative environmental impacts through biodegradable materials and recycling solutions of our products. The quality of our products remains trustworthy while the waste and pollution decrease greatly.
Social Responsibility
As a socially responsible enterprise, we have and will always prioritize teenagers' health and our employees' benefits to contribute to society.
Boosting Employment
Employment is a significant cornerstone of social stability. ALD offers competitive salaries and bonuses, comfortable workplaces, rich opportunities, and a promising future to attract and retain talents. We have created over 3000 job opportunities in our company and over 12,000 throughout our supply chain by 2021.
Adolescence Protection
ALD promises to strictly comply with the provisions and requirements of the relevant national industrial policies. We do not sell any electronic vaping devices and related products to minors and provide full technological assistance for the brand's adolescence protection strategy.
Giving Back to the Society
ALD is enthusiastic about public welfare and actively organizes donations. Out of our social responsibility, we donated 500,000 RMB to help win the war against the Covid-19 pandemic in 2020 and 1 million RMB to support the rescue efforts in Henan province, which was hit by rainstorms and floods in 2021.
At ALD, every practice is anchored by ethics and responsibilities, and we take a strong emphasis on security and compliance.
Safety is of great significance to us. We have been committed to high-security levels throughout the process.

Researching deeply into the mechanisms of safety and eliminating potential problems at the root

Developing independent safety control standards based on TPD and PMTA.

ALD Lab has been assessed by the CNAS expert group and received the CNAS Laboratory Accreditation Certificate, which demonstrates the international level of testability.

ALD measured the carbon base and heavy metal release substances of the smoke produced by our products. Compared with international directives and related standards, the results are lower than the requirements, meaning consumers can use our products safely. Reference standard: AFNOR (XP D90-300-2/-3)
*ND indicates the minimum range can be detected by the qualifying device.
  • PMTA
    Premarket Tobacco Product Applications(PMTA) is an application that must be reviewed and approved by Food and Drug Administration for any new tobacco products to be marketed in the United States. The application process involves seven stages: preparing, submitted, acceptance, filling, review, action, and postmarket reporting. Several products of ALD are under this process.
  • TPD
    The Tobacco Products Directive (TPD) is a directive of the European Union that places limits on the sale and merchandising of tobacco and tobacco-related products in the EU. The TPD aims to improve the functioning of the internal market for tobacco and related products while ensuring a high level of health protection for European citizens. More than two hundred of our products are approved by TPD. 
  • FTO
    Freedom to Operate (FTO) is the ability to commercially make and sell products safely without infringing existing third-party rights. All of our technologies have independent intellectual property rights.  And our key technology platforms, including ECC, SILMO®, MICROFEEL®, and iCot®,  have taken FTO analysis. 
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E-cigarette product contains nicotine. Nicotine is an addictive chemical.